Online marketing is a strategy that you put together to promote your products or your services on the internet.
It had become one of the inexpensive way for big and small business to promote their products and services.
It can be used to build brand, attract customers, generate leads and drive traffic to any website.
In the plan, you will set goal and its objectives to achieve your objective. To reach these objective, you will imprement various tactics designed to get the job done.
Before you start putting any online marketing tactics, you need to create a solid plan and to set you goals so you can measure your results effectively.
While every business is different, most of them have the same three basic goals. They all want to have traffics, generate revenue and want ot make a profit.
You can achieve all three of these goals much faster and easier than most traditional offline marketing methods.
Let’s go over some of the most popular online marketing tactic and what they can do for your business.
You need to keep in mind that each one of these tactics require time, energy and some investment to implement your online marketing plan.
Here are seven online marketing tactics:
– Search engine optimization (SEO)
Is the process of maximizing the number of visitors to a website and help website remains high on the list of the search results returned by the search engine for any given keywords.
Free traffic from the search engines can literally be a gold mind, so spending some time optimizing your website for high traffic keywords is a very important tactic.
– Article marketing
This is a type of advertising in which businesses write short informative articles on specific topics and then submit those articles to directories and other online publications.
This marketing tactics can help you build your online presence, provide you with instant credibility and help you get more traffic to your website.
– Email marketing
We have all seen this online marketing tactic before. It is where a business collects email addresses from their website visitors and uses them to send out their marketing message.
While email marketing isn’t as popular as it once was, this tactic can still be effective as long as it’s implemented it properly.
– Link building
This is the process of building quality, relevant links from other websites to your website. This tactic goes hand-in-hand with search engine optimization and will help your website rank better in the search engines and bring more free traffic.
– Referral marketing
This is a method of promote has been around for generations. Until recently, it was referred to as word-of-mouth advertising, but now it is often known as affiliate marketing.
This tactic involves recruiting other people (current and past customers) to promote your products or services for you in exchange for earning a commission.
– Social media marketing
Facebook , Twitter, Pinterest and other social networks are becoming increasingly popular promotional tools.
They can be used to attract more customers build brand awareness and create customer loyalty.
This tactic yield massive result in a very short amount of time when implemented properly.
– Pay per click or pay per view advertising
This method of marketing include running banner ads, contextual ads, Google ads as well as Facebook and other social media ads.
This tactic is where you pay the advertiser the specific amount of money every time someone clicks on your ad.
This tactic can be very effective amay be propared to invest both time and money to yield results.
These are only a few of the online marketing tactics that can be used when developing a solid online marketing plan.
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