Search engine optimization (SEO) uses commonly used keywords and integrates them in their site to increase their chances of showing up on the first page of Google when people try searching with that keyword. Search engine marketing (SEM) is when small businesses enlist the help of pay-per-click ads to persuade users to click on it.
If the user clicks on the ads, the site will have to pay thus making SEM an affordable and effective strategy. Small business wanting to enhance their popularity can implement both SEM and SEO during these times:
When to Use SEM?
Apply this cost-effective approach for the following reasons:
1. Target Consumers
Have you noticed when you put something in the search engine, an ad related to your search also pops up on the side. Small businesses will only be successful if the right type of people venture onto their site. The ad increases the chances of people visiting the site.
2. Potential Customers
What SEM marketing does is displays the ads during searches that match the products and services you provide. People will be more likely to not just visit your site by mistake, but actually place an order becoming customers.
3. Time Sensitive
Where SEO fails, SEM conquers. It is not like SEO strategy is not successful; it just takes longer for the site to rank high up in the search engine results. By using SEM, your site’s ad can show up within just a few hours instead of taking months or weeks like in SEO. If you are in a hurry to rank high, use this approach.
You cannot change the content of a traditional advertisement. However, you can change the content of an SEM advertisement. In fact, you can alter it as often as you like. If you have a new service or product to sell, you can change the advertisement to cater to it.
When to Use SEO?
Apply this approach for the following reason:
1. To Get Noticed
If you want your page to rank high in the search results, include keywords to the site’s domain name, title pages, and contact information should be included on every page of the site. Moreover, include information on where you are located, as it will increase your search visibility as a local small business.
2. To Become Popular
Social media websites at times can decide the future of a company’s success and failure. In order for small business to achieve the ultimate level of popularity, they need to optimize their social media content with keywords.
3. To Become Hit on Google
Join Google plus and in the “about” section describe your business using keywords, and then spend ten minutes a day sharing on your Google page. In doing so, you are increasing your business’s chances to appear on Google’s search results.
4. To Further Increase Invisibility
Join Pinterest, upload high resolution pictures, and fill the “About” section with keywords. When pictures pop up, people are likely to visit your site.
Small businesses can use SEO and SEM interchangeably with each other. Both are effective in producing long-lasting results if implemented correctly.
For more information or assistance on SEM and SEO for small business get in touch with an online marketing or digital agency like Next Marketing.