Snapchat is optimizing its redesign to satisfy unhappy users


Snap in November rolled out a radically redesigned model of its standard Snapchat messaging app. As is commonly the case when one thing acquainted adjustments, there was a little bit of pushback from the consumer base. That normally dies down after just a few months however on this occasion, that didn’t occur.

The redesign hit a nerve with quite a lot of customers. Actually, greater than 1.2 million individuals signed a petition asking the corporate to roll again the drastic adjustments it launched late final yr and it appears as if the corporate obtained the message.

Snap is at the moment rolling out an replace to iOS customers with some fairly vital adjustments in tow. For starters, each Snaps and Chats are as soon as once more displayed in chronological order. Moreover, Tales from pals have returned to the right-hand facet of the app and there’s now a separate Subscriptions feed for following standard publishers and creators.

Snap CEO Evan Spiegel talked about through the firm’s recent earnings call that adjustments had been coming though he hinted at it being extra of an optimization of the redesign than a rollback.

As talked about, the refresh is at the moment rolling out now for iOS customers. No phrase but on when Android customers will get the tweaked structure.


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