Small businesses needing to make a splash in the marketing world need to develop a strategy to overcome their competitors and gain followers. Google+ has established itself as a strong platform for small businesses to use to their advantage, and to grow as a global brand.
Small businesses will post updates containing valuable keywords and reciprocally, Google can index their Google+ posts. For that, you need to gain followers by having people follow and subscribe to your content. Here are some tips to help increase the SEO for small businesses using G+:
1. Publish Useful Content
People will land on your webpage if they see that your post can help them solve a problem. You should publish content that provides people with a solution that they will likely share with their followers. Remember the rule you learned in English class that the first paragraph of your essay should grab the reader’s attention compelling them to read the rest.
Good small business marketing agencies know the importance of publishing good content. The example of Next Marketing is one that produce high quality content regularly. The content is focused at their target audience of small business owners who are also within their Google+ circles in many cses.
When you ar manufacturing a webinar, infographic, blog post, or article, create the primary sentence of your post a part of a keyword to create Google+ understand its importance.. Google+ focuses on articles that are well written, informative, and focus on providing quality content.
2. Publish Content on Google+ to Increase Awareness
Post content on Google+, as it will make people aware of your site and increase the site’s visibility. In addition, post your content on various other social media sites to increase the chances of getting your content shared, liked, and tweeted about. Moreover, you can use hashtags such as “+”, “@” or “# in your content to increase the chances of visibility.
3. Gain People’s Trust
On Facebook, when you see tons of people comment or like a page, you automatically perceive the brand as trustworthy, genuine, and reliable. Through your Google+ account, people can visit your profile page to get more information about you. The more people that visit your posts, the higher the chance of receiving traffic, shares, and comments on your site leading to better search optimization for your current and future content.
4. Interact with the Public
If you have a good following, people will interact with you asking you questions about your website, the content, and the message you are trying to convey. To build consumer trust, you need to interact with them by responding to their comments or questions.
5. Use a Consistent Tone
You need to be conversational and write engaging content that grasps the readers’ interest in the website. You need to adopt this conversational tone when writing all types of content, as it helps the reader better understand what you have written. Interact with them in a friendly and professional manner.
If you do not have a Google+ account, open one now to get popular among the masses and go from a small business to a big one. Google+ works hand in hand with SEO and by mistreatment each these strategies, your web site can rank well, you may get several shares, and your quality can soar.